A site that does three jobs at once.
Highland Farm wears three hats. It is a wholesale grower serving garden centers across New England. It hosts weddings and events in the summer. And every spring it runs a plant sale where customers can preview the available cultivars online before driving out.
The old site handled the third job poorly and the other two not at all. Phone calls were going unreturned because the team could not update inventory in real time, and event inquiries were getting lost in a contact form that nobody monitored.